“Tencil was created with the aim of helping young adults learn more about the digital marketing industry”

Tencil was started in early 2020 by Joel Williams, 23. Hailing from Carmarthenshire, West Wales, and having just started his career in London, Joel was inspired by his mother (assistant head-teacher) and his uncle (digital marketing business owner), with the ambition of creating a platform that educates young […]

Tencil Talks: Nik Gill

Nik Gill is a Global Business Director at Mindshare. Mindshare is a global media and marketing services company created in 1997. As one of the world’s largest media agencies, Mindshare is responsible for a large majority of GroupM/WPP’s global marketing billings and campaigns. Nik has 12+ years of […]

Tencil Talks: Alex Wright

Alex Wright is the Digital Programmatic Lead at Channel 4. Over the past 16 years, she has worked at the likes of News Corp, IPC Media, Blink TV, Live Nation, VEVO, Unruly, and more recently Channel 4. Today we caught up with her on all things digital. Q. […]

Tencil Trends: Organic vs Paid Social Advertising

BACK TO BASICS SERIES by Francesca Gold Social media is constantly changing and evolving, and the digital landscape evolves alongside this. To begin with, social was measured by engagement and was centralised around content. Now, however, acquisition and conversions are more valued. Social commerce is also on the […]

Tencil Trends: An Intro to FinTech

BACK TO BASICS SERIES by Francesca Gold What exactly is FinTech, what is the future of it, and does it cause more issues than solutions? What is it? FinTech stands for Financial Technology, in other words it’s when finance collaborates with technology for more improved products and processes. […]

Tencil Talks: Lauren Bigland

Lauren Bigland is VP Brand Strategy and Communications at S4M, specializing in B2B marketing for the digital advertising industry. She’s been named as one of The Drum’s 50 Under 30 and B2B Marketer’s Women in Tech. Throughout her career, she has worked at Teads, LoopMe, and more recently […]

Tencil Talks: Flynn Blackie

Flynn Blackie is the Founder of MOD Digital. For nearly 2 years, the 17-year-old entrepreneur helps businesses to get more customers through Paid Ads & Website Funnels. Today we caught up with him on his career success to date. Q. What made you start MOD Digital? FB: MOD […]

Tencil Trends: An Introduction to DMP’s

BACK TO BASICS SERIES by Francesca Gold Understand the DSP and SSP aspects of programmatic advertising but unsure as to where user data is collected or even stored? Read on to find out more about DMP’s. What is a DMP? A data management platform (DMP) is a platform […]

Tencil Talks: Christopher Ho

Christopher Ho is an Award-winning Innovation professional with extensive experience in Data, Innovation management, and media working as Innovation Director at Posterscope. Posterscope is the world’s leading out-of-home and location marketing specialist with billings in excess of $3 billion.  It knows more about what people think, feel, and […]

Tencil Trends: An Intro to Influencer Marketing

BACK TO BASICS SERIES by Francesca Gold Whilst we’re all in lockdown, more and more “influencers” on social media are promoting products. It’s rare that you can go on Instagram and not watch a Story that has product placements or has been #gifted. Influencer marketing, however, doesn’t always […]

Tencil Talks: Melissa Mehmet

Melissa Mehmet is a Customer Success Director at VDX.tv. VDX.tv is a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape. They create video-driven experiences that integrate a brand’s TV and digital messages and empower marketers to captivate […]