Tencil Trends: Organic vs Paid Social Advertising

BACK TO BASICS SERIES by Francesca Gold Social media is constantly changing and evolving, and the digital landscape evolves alongside this. To begin with, social was measured by engagement and was centralised around content. Now, however, acquisition and conversions are more valued. Social commerce is also on the […]

Tencil Talks: Francesca Gold

In light of the recent COVID 19 outbreak and the UK on lockdown, we’ve decided to catch up with a talented member of the digital marketing industry.  Francesca Gold is a 23-year-old Brand Strategist working at Adyoulike.  Adyoulike are a global leader in Native Advertising. Launched in 2011, […]

Tencil Talks: Shanil Chande

As we wait for the storm to blow over, we have decided to catch up with Shanil Chande, Head of Agency Sales UK at TabMo. Hawk by TabMo is a programmatic advertising platform which uses Device ID (mobile) data to execute strategies across a number of channels with […]

Tencil Trends: COVID 19

The outbreak of the Corona Virus has affected several industries, notably Digital Marketing. Whilst sources such as eMarketer suggest that total ad spend will still increase by 7% from 2019 – there will certainly be ripple effects across the globe, with several advertisers particularly travel brands already pulling […]