TENCIL

The Trade Desk is a technology company that empowers buyers of advertising around the world. Founded by the pioneers of real-time bidding, The Trade Desk offers a self-service technology platform to manage data-driven digital advertising campaigns. Buyers can create highly personalized ad experiences across various channels, including display, […]

Jade Sweeney is a Client Executive at Kantar Worldpanel. Kantar Worldpanel is the global expert in shoppers’ behaviour. Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts, and government organisations globally. Today we caught up with her on […]

Rob Chen is an Experienced Business Development Manager with a demonstrated history of working in the financial services industry currently Sales Team Leader at Fidelity Payment. Fidelity Payment makes your payment processing simple. They find the best deals with payment solutions tailored for your transaction needs. Today we […]

Matty Larkin is the Demand Sales Director at Smart AdServer. Founded in 2001 and headquartered in Paris, Smart is a fully transparent and vertically integrated ad-tech platform. In a shared-interest business approach, Smart enables brands and publishers to get their fair share of ad value, to act with […]

BACK TO BASICS SERIES by Francesca Gold Overwhelmed by how many abbreviations there are in the digital world? We’re here to help you gather an understanding of them, including SEO and its importance. SEO (Search Engine Optimisation) essentially is the process of enhancing a website’s visibility in a […]

Nik Gill is a Global Business Director at Mindshare. Mindshare is a global media and marketing services company created in 1997. As one of the world’s largest media agencies, Mindshare is responsible for a large majority of GroupM/WPP’s global marketing billings and campaigns. Nik has 12+ years of […]

Alex Wright is the Digital Programmatic Lead at Channel 4. Over the past 16 years, she has worked at the likes of News Corp, IPC Media, Blink TV, Live Nation, VEVO, Unruly, and more recently Channel 4. Today we caught up with her on all things digital. Q. […]

BACK TO BASICS SERIES by Francesca Gold Social media is constantly changing and evolving, and the digital landscape evolves alongside this. To begin with, social was measured by engagement and was centralised around content. Now, however, acquisition and conversions are more valued. Social commerce is also on the […]

BACK TO BASICS SERIES by Francesca Gold What exactly is FinTech, what is the future of it, and does it cause more issues than solutions? What is it? FinTech stands for Financial Technology, in other words it’s when finance collaborates with technology for more improved products and processes. […]

Lauren Bigland is VP Brand Strategy and Communications at S4M, specializing in B2B marketing for the digital advertising industry. She’s been named as one of The Drum’s 50 Under 30 and B2B Marketer’s Women in Tech. Throughout her career, she has worked at Teads, LoopMe, and more recently […]