Tencil Trends: Organic vs Paid Social Advertising

BACK TO BASICS SERIES by Francesca Gold Social media is constantly changing and evolving, and the digital landscape evolves alongside this. To begin with, social was measured by engagement and was centralised around content. Now, however, acquisition and conversions are more valued. Social commerce is also on the […]

Tencil Trends: An Intro to FinTech

BACK TO BASICS SERIES by Francesca Gold What exactly is FinTech, what is the future of it, and does it cause more issues than solutions? What is it? FinTech stands for Financial Technology, in other words it’s when finance collaborates with technology for more improved products and processes. […]

Tencil Trends: An Intro to Influencer Marketing

BACK TO BASICS SERIES by Francesca Gold Whilst we’re all in lockdown, more and more “influencers” on social media are promoting products. It’s rare that you can go on Instagram and not watch a Story that has product placements or has been #gifted. Influencer marketing, however, doesn’t always […]