Daniel Daltrey is a Senior PPC & Performance Marketing Executive at JGP Resourcing.
JGP launched in 1999 to provide our public and not for profit clients with alternative resourcing practices and technology that enables them to compete more effectively for talent.
Today we caught up with Dan on his career success to date.
Q. How did your time at University prepare you for your current role?
DD: Having done English Lit at university, I went in not really knowing what career to go into once I had finished my degree. I tried to pinpoint some of the key skills I had gained, such as strong communication, critical thinking and analytical writing.
All of these have been crucial to my role in Marketing and PPC. I transferred the techniques and methods from writing an essay about Shakespeare into creating engaging adverts and content. In
More importantly, I think the social and interpersonal aspect of university has played a big part in fitting into my current role and working well with my team. Having met such a wide range of people from backgrounds I never would have had the chance to if I didn’t go to university made me more confident going into my first marketing job and helped me to fit into a diverse workplace.
Q. Do you think that there are enough materials out there to educate a young adult on your role?
DD: I think that there are tools out there that would be extremely useful for young adults, but they’re often not told about where to find them and how they’d be useful to their future careers.
For instance, I had never heard of Google skill shop and the free certifications they offer across their ad, analytics, and measurement platforms before I started working at JGP. These proved invaluable when learning my trade in PPC, and gave me a universally recognised certificate to show the skills I had developed.
Making young people aware of tools like these would make a massive difference in teaching them about the sector and getting them engaged at an early stage. Whether that’s in school or university, if someone shows an interest in marketing, they should be able to easily access these materials to give them a greater understanding of the sector.
Q. What advice would you offer a young adult looking to work at company similar to JGP?
DD: Be proactive and research into what the company does and what the team you’re applying to join does. You can never go have too much knowledge!
Also, really take a look at the skills you’ve got and what you can bring to the table. Make sure your application and CV reflect this and login up with the person specification for whatever job it is you’re applying for.
As JGP is a fairly small and intimate company, I would recommend going in with an open mind to try and new things and take on tasks you didn’t think you’d be capable of!
Q. What’s the best thing about your job?
DD: I think working in a marketing team gives you great chance to work with so many different people across a range of departments, particularly in a small company. Consequently, you get a great sense of accomplishment whenever you deliver a successful campaign and really get to see how the fruits of your labour benefit people.
The freedom to be creative is also a massive perk of working in a marketing team. Being able to put my own stamp the adverts I write and the campaigns I run makes sure that each day is varied. No two campaigns are the same and there are some really interesting problems that come up which are great to get stuck into!
Q. What’s your proudest professional accomplishment so far?
DD: I recently became a senior member of the PPC and Marketing team and one of my first tasks was to hire and onboard a junior member of the team. This just happened to coincide with the UK going into lockdown!
We used Google hangouts to conduct interviews and after a few, we found the right person to join our team, another recent graduate. Since then, we have successfully been able to train them up and get them started remotely using online learning tools like Google skill shop and HubSpot. We haven’t forgot about the social aspect of the office as well, with virtual pub sessions on a Friday help them to get to know the team better!
After only recently graduating myself, I know how tough it can be to find your first marketing job and how satisfying it is to finally get it. Giving that feeling to someone else have me a great sense of pride and made me feel as though I’m helping someone take their first steps in their career.
Q. What is your favourite lunchtime spot and why?
DD: It’s got to be leather lane food market in Farringdon! The choice is just ridiculous with Mexican, Japanese and so many other food stalls.
My personal favourite is Daddy Donkeys burritos, although I think I’d gain a few stone if I ate there every day!
Finally, we would like to thank Dan for taking the time out of his busy schedule earlier today. If you would like to hear more on opportunities that Tencil has to offer – feel free to reach out to Joel.Williams@tencil.co.uk