Tencil Trends: An Introduction to Programmatic

BACK TO BASICS SERIES by Francesca Gold What is Digital Advertising? Traditional advertising is problematic to measure and target effectively, but the creation of digital advertising overcame this issue. 1994 saw the appearance of the first banner ad on HotWired.com, the breakthrough for digital. The availability of user […]

Tencil Talks: Cerys Curtis

Cerys Curtis is a 21-year-old Biddable Account Executive at Total Media. Total Media are a behavioural planning agency. They produce award-winning media strategies based on the knowledge of people’s behaviour; how people think, feel and act. They uncover these insights by deploying a full range of research capabilities, […]

Tencil Talks: Ricky Chanana

Ricky Chanana is the Head of Sales Australia and New Zealand at Twitch. Having worked in senior positions at the likes of MEC Interaction, Maxus Global, Unruly, and recently Twitch over the past 15 years,  Ricky is an experienced member of the industry.  Today we caught up with […]