Alex Nunney is a Client Partner at AdColony.
AdColony are one of the largest mobile advertising platforms in the world with a reach of more than 1.5 billion users globally.
Known for its unparalleled 3rd party verified viewability rates, exclusive Instant-Play™ and Aurora™ HD video technologies, rich media formats, global performance advertising business and programmatic marketplace, and extensive SDK footprint in the Top 1000 apps worldwide, they are passionate about helping brands connect with consumers at scale on the most important screen in their lives.
Today we caught up with Alex on all things Digital.
Q. How did your time at the University of Birmingham prepare you for your current role?
AN: My course was a Masters in Chemistry with Business Management, with a focus on chemistry. The scientific approach means that I was trained to think rigorously and meticulously about details. The business side showed me how precision is important when applying to larger concept, a small deviation in numbers can have large impact when scaled up.
Understanding small detail and applying them to a larger scale is a great basis for solving bigger problems for clients. The ability to go both ways is also important taking the vague or bigger picture problem and understanding that how to adapt the marketing strategies is the pillar of our industry.
Q. Do you think that there are enough materials out there to educate young adults on digital marketing?
AN: Nowadays, there is plenty of material, the question is more about the access or knowledge on where to find said material. Digital marketing is quite a large industry and has so many component to it that find an overarching view of it is hard. Most materials are written with the author’s point of view, which may sometimes pass over entire sector of our industry. Keeping a broad range of knowledge is always good to have.
Q. What advice would you give to a young adult looking to enter the digital marketing industry?
AN: I think the strongest advice I would give is try and meet people, ask many questions and finally get to know how it works. Our industry is still a people’s first industry, we talk a lot about AI and automation but realistically they haven’t taken over…yet. So get out there and try and meet people and attend free webinars and ask the all the questions, you’ll be surprised at how much people love to talk about what they do!
Q. If you could change one thing about digital marketing what would it be?
AN: I think the thing I would like to see change the most is putting the consumers at the centre of the marketing experience. As a consumer the marketing and advertising we remember the most is the ones that provided the best experience for us. This could be creative, situation, event or interactivity.
We need to bring the consumers back to the centre of our thinking, after they are the ones we are trying to convince.
Q. What is your favourite thing about digital marketing?
AN: My favourite is, by far the innovation and creativity that is constantly happening. It is a double edge knife though, weeding the true innovation from a reapplication or remodelling of an on product can be hard to do.
Q. What are your professional plans for the next five years?
AN: I want to continue working with forward thinking clients that want to keep innovating and want to make the experience for their customers their primary focus.
Q. (Funny), What is your favourite restaurant and why?
AN: This is most definitely Blacklock! Although I’m mostly vegetarian now, when I want some meat, I think it’s the best value for money. If the meat didn’t do it , the homemade cheesecake will definitely put you in the food coma.
Finally, we would like to thank Alex for taking the time out of his busy schedule to talk with us today.
If you would like to hear more information on opportunities that exist within digital marketing, feel free to reach out to Joel.Williams@tencil.co.uk