Cerys Curtis is a 21-year-old Biddable Account Executive at Total Media.
Total Media are a behavioural planning agency. They produce award-winning media strategies based on the knowledge of people’s behaviour; how people think, feel and act. They uncover these insights by deploying a full range of research capabilities, from ethnography to neuroscience to behavioural economics to data analytics.
Cerys joined Total Media as a Biddable Assistant last year and was quickly promoted, today we caught up with her.
Q. Talk us through how you started working in Digital Marketing?
CC. At college, I took art, graphic design, and media. When I finished I had no idea what I wanted to do or if I wanted to go to university. I was unaware of all the digital media roles that were out there. In college, our media lessons were more focused around creating music videos, analyzing adverts or movies etcetera, rather than learning anything like what I am doing now. Whilst, trying to decide what career path I wanted to get into, I gained work experience by doing a ski season in France as a chalet host which was amazing. When I returned I was still pretty lost with what I wanted to do. I sorted out my CV and started applying for pretty random jobs locally as well as sending it out to my wider family on the off chance of whether they knew of any jobs I may like. Unexpectedly, I got a response from a distant relative who handed my CV in at his company. Next thing I knew I got an email inviting me to an interview for a Biddable Assistant role at Total Media. At the time I had no clue what this was, so I was in a bit of a panic and had to do lots of research. Thankfully, I ended up getting the role and was trained up. 9 months later I was promoted to an executive and to this day I am still really enjoying it.
Q. Do you think that there is a need to go to University to work in Digital Marketing?
CC. No, obviously for me I wouldn’t say you need to go to university as I managed to pick my job up quickly and am perfectly able to do it without having gone to university. However, I still think university would be a great experience. I personally just chose not to go as I wasn’t sure what I wanted to do yet, I didn’t want to go just for the sake of it and do a course I wouldn’t end up using. I wouldn’t want to encourage someone not to go, as by not going, I don’t know what else I could have gained from it. However, I really don’t think it is a necessity.
Q. What advice would you offer a young adult looking to enter the industry?
CC. I would advise them to be curious and just keep asking questions. I felt very annoying to begin with the number of questions I’d be asking daily, I mean I still ask lots now, but I do just think it is the quickest way to learn. I’d also say to make use of any training sessions, courses, or webinars that are available to you; our industry is always changing, so you have to keep on learning.
Q. Talk me through your proudest professional achievement to date?
CC. I think it would probably be managing some accounts independently and delivering some high ROIs. Also, slowly overcoming my fear of presenting. I hadn’t ever had to present before coming to Total Media so it was initially very daunting and I’ve gained so much confidence since being here.
Q. Where do you see yourself in 5 years’ time?
CC. I would like to have gained enough experience to have become a Biddable Account Manager.
Q. What is your favourite thing about working in Digital Marketing?
CC. I get to work across a variety of clients. This keeps my job more exciting as I have lots of different types of campaigns to work on and I get to work with lots of different people, therefore, I’m not doing the same thing every day. The industry is always evolving so you can’t just know everything and get bored, there’s always something to learn. I also like that it’s quite a fun and social industry.
Q. Given the opportunity, what would you change and why?
CC. For there to be more awareness of the different types of roles in our industry for young people. I think it would have been easier to motivate myself during college if I had some sort of career goal in mind.
CC. We are pushing for the client’s briefs to be more flexible so that we can plan more integrated cross-channel campaigns.
Q (Funny), what is your favourite restaurant, and why?
CC. That’s hard for me to decide! I would say locally; the Varsity Hotel in Cambridge as it looks out over the city and does the nicest cocktails.
Finally, we would like to thank Cerys for taking the time out of her busy schedule to talk with us earlier today.
If you would like to hear more information on opportunities that exist within digital marketing, then feel free to reach out to Joel.Williams@tencil.co.uk