Rachel Bowen is a Programmatic Executive at Zenith.
Hailing from Wales, Rachel entered the industry 2 years ago and has been heavily involved with Next, Christie’s, Macmillan, Lactalis, John Frieda, Carpet Right, and Coty accounts in recent years.
Today we caught up her on all things digital.
Q. Correct me if I’m wrong but I don’t think many Welsh people know what digital marketing really is, do you agree?
RB. You may be right in saying this! I think it’s due to the fact that outside of Cardiff there isn’t a demand for digital marketing. Wales is a predominantly rural country and isn’t exposed to the industry we work in.
Q. What do you think needs to be done to change our digital marketing?
RB. Digital marketing has grown more and more over the last few years, especially now with the percentage of time people spend on their devices increasing vastly. With this comes people’s expectation that their privacy is being protected. The removal of the third party cookie is a big step in the right direction. Safari, Firefox and now Google are keeping the user’s privacy their top priority and in doing so have decided the removal of third-party cookies is the best way to do this. However, we now need to find a balance of being without this yet still being able to attribute performance and maintaining efficiency in our campaigns in that we are still targeting the right people. Parts of the digital marketing industry are working hard in finding solutions to maintain this balance which ultimately will have a positive impact on the industry as a whole.
Q. You’ve worked at Zenith for almost 2 years, what’s your proudest achievement been during this time?
RB. I have. My proudest achievement so far is when I was working on Next as a client. For a long time I was working with my programmatic team in bring their ROAS up as much as possible and achieved great results on the campaigns I was running.
Q. Talk me through your education, how did this help you for a role in digital marketing?
RB. I studied Mathematics for Finance and Management in university and Maths has always been a subject I have excelled in from a very young age however I never really knew what I wanted to do with it post university. Being good at Maths and having this logical mind definitely helps when it comes to the role of Programmatic as we are constantly working with large amounts of data and analysis in order to utilise Client’s budgets effectively in day to day campaigns and be able to further impact the way we work as a Programmatic team.
Q. What sparked an interest in digital marketing for you?
RB. When researching for a Programmatic role, I realised that digital marketing was the future and I would be joining a part of it that was relatively new and had a great amount of potential. I knew I had the background to be a part of that.
Q. How do you feel the industry will change in the next 5 years?
RB. Programmatic itself has only been around in the last 10 or so years and with the changing and expansion in technology along side the death of the third party cookie in the next 2 years this industry is going to change a lot. I’m excited to be a part of the journey.
Q. You work across Programmatic – would you ever dabble in any other field of digital marketing?
RB. Working in Programmatic where we run all types of digital campaigns, display, video, audio, OOH, means I am able to work closely with people from a variety of roles in digital marketing. This means I can learn how each field works in delivering results for our clients whilst still spending my career working in Programmatic as this is where I want to excel.
Q. What is your favourite restaurant and why?
RB. Tough question! There are some strong contenders as previously we were in Charlotte Street but Nottinghill also has some wonderful places. For me it has to be Da Paolo on Charlotte Place. Nice Italian restaurant. The food is amazing. The portion sizes of the starters are like mains and then the mains even bigger but I am not complaining! Definitely, one I would highly recommend to anyone living/visiting London.
Finally, we would like to thank Rachel for taking the time out of her busy schedule to talk with us today.
If you would like to hear more about opportunities within digital marketing, feel free to reach out to Joel.Williams@tencil.co.uk